AmaliMart — B2B & B2C Marketplace Platform
AmaliMart is a marketplace platform built to connect African businesses with a global customer base of over 2 million. Designed for both B2B and B2C sellers, the platform simplifies product listing, order management, and business analytics — giving sellers of all sizes the tools and visibility to grow with confidence.
Client
Amalitech (Internal Project)
Role
Product Designer
Date
Tools
Figma, Slack
The Goal:
AmaliMart set out to solve a real problem facing African businesses: fragmented, unreliable, and hard-to-scale selling infrastructure. The goal was to design a marketplace experience that felt trustworthy and professional for both buyers and sellers — one that could support individual boutique retailers and large-scale manufacturers on the same platform without sacrificing usability for either. Specifically, the product needed to: give sellers a frictionless onboarding and product listing experience, provide buyers with a clean and confident shopping environment, and equip sellers with real-time data to make smarter business decisions.
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The Challenge:
The core design challenge was balancing complexity with simplicity. AmaliMart needed to serve two very different user types — buyers who needed a clean, trustworthy shopping experience, and sellers ranging from small business owners to enterprise-level manufacturers who needed powerful tools without a steep learning curve. On top of that, designing a seller dashboard with meaningful analytics (sales trends, store performance, product-level reporting) required careful information architecture to avoid overwhelming users with data while still surfacing what mattered most. Building across desktop, tablet and mobile while maintaining visual consistency added another layer of constraint — every component had to be designed with responsiveness and reuse in mind from the start.
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The Result
The final product is a fully responsive marketplace platform covering the complete seller journey — from landing page through to a feature-rich seller dashboard. Key deliverables include: A conversion-focused public landing page with trust-building sections (partner logos, testimonials, how-it-works flow) A seller dashboard with real-time sales reporting, multi-store performance tracking, and individual product analytics Responsive layouts for desktop and tablet A scalable design system and component library ready for engineering handoff AmaliMart gave AmaliTech a polished, enterprise-ready marketplace foundation — designed to scale as the platform and its seller community grows.
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Recent Designs
